Worth considering, readers:
Business Musings: Direct: The Year in Review Part 8
On January 6, 2023, Michael W. Lucas made a rather important announcement on his blog. He wrote, in all caps:
AMAZON IS NO LONGER MY BIGGEST INCOME SOURCE.
It’s not that he added a consulting business to his writing income, or started doing in-person speaking gigs. He didn’t get a day job. Instead, he’s been, in his words, disintermediating.
He’s been consciously moving his readers away from Amazon (and other sources of revenue) and moved those readers to his website. He posted his 2022 sales, in percentages, and noted that, for the first time, revenue that came through his website outpaced revenue that came through Amazon.
Full disclosure: He also announced that his income was down, but that he had expected that, after the online pandemic buying frenzies of 2020 and 2021.
What, exactly, did he filter through his website?
Here’s his breakdown (along with percentages).
1 thought on “Reposted – Business Musings: Direct: The Year in Review Part 8”
Mind you, I’m “just a reader” but I have decided to go elsewhere than Amazon to purchase eBooks.
Amazon made it extremely difficult to convert their eBooks into my preferred e-format (ePubs).
While I like Kindle Unlimited, the truth of the matter is that if an eBook is available from KU, the author can’t offer the eBook elsewhere.
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