Check out this excellent article from Kai Wai Cheah, readers:
The Page is Not the Screen
The pulp era was a different time. Dime novels, pulp magazines and radio were the primary forms of fiction. Silent films dominated the theatres until the 1920s, with musicians playing music to accompany the show. The first Technicolor feature film arrived only in 1935, and it would take another three decades until colour firmly supplanted the black and white movie. In 1936, there were only 200 television sets worldwide; by 1948 one million homes in the United States had a television set; all-electronic colour television was introduced in the US in 1953; but most TV broadcasts were still in black and white until the mid-1960s. In the heydays of the pulp era, the printed word was one of the main drivers of popular entertainment.
Today, the consumer is spoiled for choice. High-definition cable television, anime, movies, video games, mobile games, television, apps, YouTube, the list goes on and on. Today, after leaving school, a person can live his entire life without reading a single book. From the primary medium of fiction, the written word has now been relegated to an afterthought.
This isn’t to say that people aren’t reading. There is still a voracious demand for books. Ereaders such as the Kindle allow readers from all over the world to store huge libraries in convenient-to-carry devices. The webnovel is modern-day serial fiction presented in an easy-to-digest format, perfect for the busy reader who reads on his mobile phone on the go. Self-publishing and print on demand technologies empower anyone to become an author without going through the hassle of working with literary agents and publishing houses. We live in a new pulp age, and pulps are booming.